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Infiniti Takes New Marketing Approach


Whether or not you know it, cable networks carefully select which ads to play depending on the demographic most likely to be watching any given program. In a way, they've gotten it down to a science. Luxury automaker Infiniti, however, is looking to further appeal to consumers tuned in to their regularly scheduled programs. And, they've taken the most direct approach possible...They've asked consumers themselves for feedback on which TV spot to run more frequently.

Infiniti of Manhattan doesn't know about you, but we can't think of an easier way of knowing you're…