PRESS RELEASE 12/01/13
STARTING IN DECEMBER, INFINITI OF MANHATTAN IS OFFERING ITS PATRONS A TOTALLY NEW WAY TO PURCHASE A CAR.
In a recent industry publication, John Iacono, co-president of The BRAM Auto Group, one of the country's largest family owned auto groups, had this to say about the way cars are sold: "Why do we make it so complicated? In the past 100 years automobiles have gone from near horse and buggies to almost driving themselves. And yet, the way they are sold hasn't changed".
In light of this assessment it should come as no surprise to anyone that Mr. Iacono and the management of BRAM have taken a major step to "un-complicate" this situation.
It's called THE ONE PRICE...OUR BEST PRICE concept? IT'S THE NEW WAY TO BUY A CAR.
The ONE PRICE/OUR BEST PRICE is exactly what the name suggests: They give you their best price right up front?with no added surprises. This eliminates the need for haggling or negotiating. The thing an over whelming majority of people say they hate most about purchasing a car.
This price, they hasten to add, is not arbitrarily plucked out of thin air. On the contrary: It is arrived at by a constant monitoring of the competition, not on a monthly basis, not on a weekly basis but on a daily basis. They'll also verify their pricing against such trusted websites as Kelley Blue Book and Edmunds.com. Their goal, quite simply, is to deliver a price to the customer that flat out beats everyone else's!
While this concept is still very new to the Tri-State area, Nissan of Manhattan, Infiniti's sister agency, has had this concept in place since May of 2013 where it has been received with great success.
According to Ignazio Iacono, Sr. V.P. of BRAM: "Since the implementation of the ONE PRICE/OUR BEST PRICE concept Nissan of Manhattan has increased sales, doubled its closing rate with customers and reduced the time it takes to complete a sale to under one hour. We are looking for those same levels at out Infiniti store".
Another welcome change customers will find at Infiniti of Manhattan is they have done away with the typical commissioned car salesman. Here you'll only deal with salaried Product Specialists.
The Product Specialists only interest is getting the car that's right for the customer. No longer do you have to worry about a salesman running back and forth to see their managers or being passed off from person to person. At Infiniti of Manhattan the person you start with will be the person you finish with, guaranteed!
The ONE PRICE...OUR BEST PRICE concept also does away with the notion that buying a car in Manhattan is an expensive proposition. In fact, the people at Infiniti of Manhattan are so confident in their price they will guarantee it for a period of 72 hours. Not only that, if you change your mind about the car, for whatever the reason, they offer a 300 mile return policy to protect you. How can you beat that?
Infiniti of Manhattan is located at 11th Ave. and 47th St. You can call them at 888-690-2749 or visit them at InfinitiofManhattan.com
IT'S THE NEW WAY TO BUY A CAR.